What is the founder market fit? What will make the founding team successful?

Is the market opportunity big enough? What is the TAM?

What positive signs of early traction do you have?

User Metrics

• MAU
• Churn
• Number of companies/accounts if B2B

Financials

• How long will the raise last? Burn?
• Early unit economic calcualations
• MRR & ARR
• Month on month growth
• Year on year growth
• Later rounds
  • ACV
  • LTV
  • CAC